SMC Core

Client Brief

SMC Core needed a brand identity that represents the official BCA IT club at Saraswati Multiple Campus — rooted in academics, but professional enough to stand alongside real tech communities.

Overview

SMC Core is the official IT club of BCA students at Saraswati Multiple Campus. The goal was to craft a brand identity that reflects the club's academic roots while projecting a professional and forward-looking tech community.

Ideation

Ideation started with a study of how student tech clubs typically present themselves — often either too playful or too generic. Sketches explored geometric, monospace-inflected marks that nodded to code and circuitry without leaning on tired tech clichés. A restrained black-and-white grid system was tested early to see how the identity would hold up across event banners, ID cards, and social templates before a final structured mark was chosen.

Final Result

Review