Uni Bytes

Client Brief

The client needed a brand identity for a BCA note-sharing platform, aimed at students who rely on shared, dependable study resources rather than scattered files and group chats.

Overview

Uni Bytes is a BCA note-sharing platform designed to make academic resources accessible and collaborative for students. The challenge was to create a brand identity that feels modern, approachable, and trustworthy for a student-first digital product.

Ideation

Early exploration centered on how a study-first brand should feel rather than just look. Moodboards leaned into soft, low-saturation blues to keep the palette calm and readable for long study sessions, while wordmark sketches tested rounded, simplified letterforms that felt more like a helpful classmate than a corporate app. Several logo directions were tested side by side before settling on a mark that stayed legible at small sizes across note cards, thumbnails, and social previews.

Final Result

Review