UI/UX · 2025
Dajuvai Football Club
Case study for a community football club
Overview
A UI/UX concept for Dajuvai Football Club, bringing fixtures, squad information, club news, and community content into one clear digital experience.
The Challenges
The club's information was scattered across social media, making fixtures, squad details, and club updates difficult to find. The lack of a dedicated website also limited its professional presence.
User Research
I focused on the needs of match-day fans and potential sponsors, identifying key needs around quickly finding fixtures, exploring the squad, and understanding the club's identity and activities.
Information Architecture
I organized the website structure around the club's most important content, creating clear paths between matches, squad profiles, news, gallery, membership, and other key sections.
Wireframes
I explored the core layouts and content hierarchy through low-fidelity wireframes, focusing first on usability and information flow before introducing the visual direction.
Solution
The final design puts upcoming matches at the center while combining strong club branding, squad content, photography, and clear calls-to-action into a cohesive experience.
Mobile Experience
The experience was designed mobile-first, ensuring fixtures, content, gallery, and key actions remain easy to access and navigate on smaller screens.
